If you are serious about internet marketing and developing a strong presence online, Google must notice you. This is not as hard as it may seem however, you must use search engine optimization when building your backlinks to get the best results. Search engine optimization is a tool used to help maximize the visibility of your website, which will help get you noticed by Google.
There are four key ways SEO helps to improve your visibility, get you noticed by Google, and improve your rankings.

1. 1. 1. 1. 1. Articles – writing articles and then publishing them with top article directories will improve backlinks for your website. Backlinks help Google determine what the status of a website is based on the number and quality of sites that link to yours. Authority levels on incoming links help determine the popularity of a website and push your website higher in the search engine rankings.
            2. Keywords – keywords are an important tool that helps drive people to your site and using the same keyword throughout all of your backlinks enables you to achieve faster and better results.
            3. URL’s – when building backlinks, you should always use the same URL. If you use multiple URL’s, Google will treat them as different pages and that will hurt your rankings instead of helping them so choose your URL carefully and stick with the same one.
            4. Video – website videos are a highly useful tool especially when you link them to your URL and selected keywords to drive traffic to your products and services. You should also have a link to your website video in articles you write or link your URL to the article to open with a video lead in. A website video will enhance your site, give your viewers an interactive experience, and increase your chance of making a sale.
            5. Detective Work – it never hurts to check up on your competition and in fact, you should. It is wise to take a look at your targeted keyword to see who is currently ranking the highest on Google using that particular keyword. This will help you determine what websites are linking to those high-ranking sites. Once you know who is linking to your competitors websites, you can try to get them to link to yours as well which will push you up in the rankings as well.

Getting Google to notice you is half the battle to having a successful web presence. If you are low in the search engine rankings and want to move up, you should work on the four key areas listed above. In combination, they help Google notice your website and push you higher in the rankings. Higher rankings equal more traffic and more traffic equals more sales.