This training course provides all the information you will need to be able to write clear press releases that journalists actually want to publish, so you gain free positive publicity for your business. The author of the training manual, Hayley Hunkin, was previously a journalist and knows first-hand what journalists and editors are looking for in press releases and how to get a press release published.
When you pay for the training course, you will be able to download your copy of the complete training manual. The manual includes seven training exercises that will help you to understand how to write press releases and to practice your writing skills including:
- Writing to the inverted pyramid style;
- Finding the angle in the story;
- Writing a catchy headline;
- Attracting attention with your lead; and
- Writing for a specific audience.
You can send your completed exercises to Hayley for personal feedback. You also receive a press release template and free proofreading and feedback for your first two completed press releases. This will ensure you have developed the skills that will make your press releases stand out and help you to gain free publicity for your business.
